mitch joel and social marketing
I went to the IAB‘s social marketing course last Wednesday, taught by Mitch Joel (Hi Mitch!). I have to say that I have not had such an inspiring day in a long, long time. Mitch ran through everything from RSS feeds to podcasting to social networks, to wikis, etc. So, nothing that I haven’t learned about or come across before (mostly thanks to a solid foundation laid by John at SFU — thanks John! And from ending up working in online marketing via an English undergrad and Masters in Pubishing — who would have thought!?), but he spoke in such a motivating way and presented each section with such enthusiasm and energy that I couldn’t help but be inspired and to generate new thoughts about how to use these tools in different and interesting ways. And to use more of them.
If you cannot get to the next sessions put on by the IAB, then please definitely be sure to check them out in the fall (they’ll be making their way across Canada). Don’t be intimidated — you can get so much out of this day-long course either as someone who has barely used the internet or has any experience in online ventures to those who dabble or who use some or all of these tools frequently.
I leave you with a video from Mitch’s presentation. You can learn, quite concisely, all about podcasting: